Tattly - designy temporary tattoos

Spec by Willa Rudolph

My goal with this spec was to create Instagram ads that are cute and relatable to Millennials, while still being amusing and funny to Gen-Z’ers. More specifically, these ads are targeted towards women who are interested in health and wellness. The problem with Tattly’s current advertising is that it’s just straight forward pictures of people wearing the tattoos. What I’ve done is use art and little comics to make the ads more interactive (you have to read them) and fun. Additionally, it’s a campaign targeted to a very specific audience. I believe these ads are far more interesting than Tattly’s current approach, and bring a lot more to the table.