Dieux Skin

This spec contains two billboard ideas for the Forever Eye Mask by Dieux Skin. A brand that has a large focus on Instagram and promoting themselves on Socials, I chose two ladies well known in New York City and who are constantly featured in only the coolest ad campaigns, Lourdes Leon (model/dancer) and Eartheater (musician), respectively.. I chose stills from a music video and wrote copy that’s a bit ironic in its sexuality. The ads are colorful, eye-catching and cool, and use imagery from Eartheater’s music video for her song “Joyride.” Dieux’s ads are normally soft, classic skin-care ads, but this gives the brand edge. They had a limited edition Forever Eye Mask designed by a tattoo artist, David Enth, and modeled by moto-cool-girl and model, Gabbriette, so I don’t think they’d mind the badassery.